Banca Generali

At the time of its initial public offering (IPO), Banca Generali developed an elaborate communications strategy for the company's various units. This choice was born of the need to have a coordinated and coherent look for all of the company's activities, making it more easily identifiable and recognizable.

This rebranding exercise led to the "cyber" lion being replaced by the winged lion of St. Mark, the insurance group's traditional symbol. The color of the brand was also brought in line with the Venetian red used by Assicurazioni Generali.