Banca Generali is committed to spreading the key values that inspire the company's business: protecting the territory, talent enhancement and promoting excellence. To achieve this, Banca Generali draws on the support of its testimonials to spread the values and promote initiatives carried out throughout the country.
The areas of action are essentially four: sport, art, culture, social.
The young Italian national skier Federica Brignone brings Banca Generali's brand to the slopes of the sport's World Cup. Relations with Federica began in 2010 and Banca Generali has since backed the national champion in the most important stages of her brilliant career in which she won a silver medal at the 2011 World Championships and several podiums in the World Cup.
Banca Generali is actively involved in the conservation and preservation of Italy's artistic heritage. The Bank supports FAI the Italian Environmental Fund - as the main sponsor of FAI Spring Days, the event that each year opens the doors of over 700 hidden treasures to thousands of Italians.
For more information about FAI Spring Days, visit Fondo Ambiente Italiano's website.
Banca Generali aims to promote Italian art and its most prestigious works of art. Since 2011, the Bank has hosted exhibitions for Italian contemporary artists of the highest level, including Alberto De Braud, Venturino Venturi, Mario Arlati, Fabrizio Plessi and Farhan Siki.
In 2016, Banca Generali held the "Confidence" an exhibition of the best picture from the moviemaker and photographer Michele Alassio.
Banca Generali backs numerous initiatives to support important associations that are dedicated to the research and treatment of genetic diseases and is also committed to helping in particularly disadvantaged situations in Italy and worldwide. Banca Generali holds corporate social responsibility in high regard and as a result supports projects dedicated to financial education, culture and sport, paying particular attention to the territory and valuing local excellence.
Since 2009, Banca Generali has organized "A Champion for a Friend" an annual event that enables more than 10,000 elementary and middle-school children, irrespective of their skills, to play alongside four Italian sporting legends like Adriano Panatta, Jury Chechi, Andrea Lucchetta and Francesco Graziani.