Ascona, 26th June - Banca Generali arrives in Switzerland to promote sports and excellence. From July 18th to 21st, the first Italian Private bank will be in Ticino as co-sponsor of the Longines CSI of Ascona, the international event that brings together the protagonists of the equestrian world in a top-level sports program.
"We are happy to stand side by side with an event that embodies all the charm and elegance of the best of riding at an international level in one of the most evocative locations in the world - comments Marco Bernardi, Deputy General Manager of Banca Generali, who adds - to excel in this competition we need passion, dedication and attention to detail, the same values that guide us every day in our work alongside Italian and Swiss families to help them protect their assets .
Now in its 27th edition, the Longines CSI in Ascona is the horse show that annually hosts famous names among the best riders and amazons in the world. In the evocative setting of the former Ascona airfield, spectacular jumping competitions with over 100 horses will take place during four days entirely dedicated to horse riding. The enterprises of the splendid thoroughbreds and their riders are complemented by other entertainment events.
Banca Generali is not new to the world of sport. The Bank has been assisting the Italian skier Federica Brignone since 2010 (the third most successful Italian in the World Cup, the Olympic bronze medalist in 2018 and the silver medal at the 2011 World Cup) in all the stages of the Alpine Ski World Cup and promotes the positive values of sport among the youngest organizing for 10 years "Banca Generali - A Champion for Friend", the largest and longest-running sports education event that has so far involved more than 90,000 children in Italian primary and middle schools. With the acquisition of Valeur Fiduciaria SA, Banca Generali also takes this commitment in Switzerland starting from the Longines CSI of Ascona.