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Press campaign devoted to the Tax Amnesty

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Banca Generali has launched a press campaign to coincide with the 2009-2010 Tax Amnesty in order to promote a series of meetings throughout Italy with experts from the institution.

The creative aspect of the campaign, entrusted to Arnold Italy, emphasises Banca Generali’s values through the image of a shield ready for use bearing the insignia of the Lion of St. Mark, the historical symbol of the Generali Group.

The campaign, planned for Italian dailies and periodicals, was created by Flavio Pedazzini (copy) and Fabiola D’'Ettorre (art) under Deputy Creative Directors Paolo Platania and Alessio Salvato and Creative Director Gianluca Nappi.

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