Shared Value Creation Model

We believe in long-term growth by creating value for our people and communities, while protecting the planet.

Our strategy is founded on the sustainability principles on which the ESG approach is based. We applied these principles at each phase of value chain and that we managed through the Sustainable Governance model.

The value creation is boosted by the inputs generated by our approach in reference to 5 types of capital:

  • Economic-Financial Capital: within which our economic-financial and asset performance results achieved during the year are presented;
  • Intellectual Capital, which focuses on the innovative aspects linked to the products and services that We offer our customers, as well as the services supporting the sales network and business processes;
  • Human Capital, which includes all the information, activities and initiatives carried out for our employees and, at the same time, for the distribution network, which represents an asset for us that is just as fundamental as human resources;
  • Natural Capital, within which the data relating to the direct and indirect impacts caused by our activities are presented;
  • Relationship Capital, focussing on our initiatives in support of the community which were carried out during 2020.

The core of our business is to support customers and stakeholders in managing also social and environmental challenges, creating together a sustainable future.

We intend to realise our ambitions through the six strategic guidelines:

  • Human resources and organisation: encouraging a culture of sustainability and creating an attractive working environment for talent that is inclusive and capable of making the most of diversity;
  • Digital mindset: reinforcing the open-banking approach, positioning itself as a systems integrator for an ecosystem of partnerships, where the top platforms and skills the market has to offer are integrated into our line-up and placed at the disposal of our Financial Advisors and clients;
  • Wealth management approach: continuing to offer an holistic advisory approach supporting our Financial Advisors in dialoguing with households not only regarding investment issues, but also pension planning and corporate welfare, real estate and art advisory, and for the study of potential optimisation in protection for the future and in the challenges tied to generational transfer. Our ambition is to make the services typically offered by a Family Office — traditionally the privilege of a few — available to an increasingly broad portion of its client base;
  • Network excellence: continuing to offer a best-in-class network in terms of the professionalism of our Financial Advisors, by providing constant training and recruiting the top talent on the market;
  • Brand: making the most of the strength of the Generali brand, with a particular focus on its premium positioning and digital presence;
  • International aspiration: taking an international approach to serving Italian clients, while also creating the conditions for new long-term growth through selective expansion into international markets, developing specific value propositions for local Financial Advisors and clients.

Our Sustainability Policy

In line with our goal of promoting sustainable business development and generating lasting value over time, we prepared a document relating to the Sustainability Policy which outlines our methodology developed to identify, assess and manage the risks associated with of an environmental, social and governance factors.

The Policy defines the rules for identifying, evaluating and managing:

  • the ESG factors that may present risks and opportunities for the achievement of corporate goals;
  • the positive and negative impacts that corporate decisions and activities may have on the external environment and on the interests of stakeholders.

Furthermore, the Sustainability Policy aims to integrate our Sustainability model into company processes, outlined in the "Charter of Sustainability Commitments" and approved by the Board of Directors which defines the long-term strategic objectives for doing business responsibly and living the community, contributing to the creation of a healthy, resilient and sustainable world.