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Shared Value Creation Model

Shared Value Creation Model

We believe in long-term growth by creating value for our people and communities, while protecting the planet.

The responsibility to think long term is in the DNA of our asset protection business with a long term vision.

This is why we promote the idea of sustainable development that listens to all stakeholders, trying to understand what their needs are in order to combine them with the corporate business objectives and remaining in line with our mission and our vision.

Our strategy is to offer our customers the opportunity to invest according to their values and principles, contributing to sustainable growth over time with an entrepreneurial action aimed at achieving stable and satisfactory long-term economic-commercial results, reducing the associated risks both the volatility of the economic context and the inadequate planning of objectives.

The principles we aspire are based on a ESG approach and we apply them at each phase of value chain and that we manage through the Sustainable Governance model.

The value creation is boosted by the inputs generated by our approach in reference to 5 types of capital:

In line with our goal of promoting sustainable business development and generating lasting value over time, we prepared a document relating to the Sustainability Policy which outlines our methodology developed to identify, assess and manage the risks associated with of an environmental, social and governance factors.

The Policy defines the rules for identifying, evaluating and managing:

  • the ESG factors that may present risks and opportunities for the achievement of corporate goals;
  • the positive and negative impacts that corporate decisions and activities may have on the external environment and on the interests of stakeholders.

Furthermore, the Sustainability Policy aims to integrate our Sustainability model into company processes, outlined in the "Charter of Sustainability Commitments" and approved by the Board of Directors which defines the long-term strategic objectives for doing business responsibly and living the community, contributing to the creation of a healthy, resilient and sustainable world.

Our 6 Strategic Guidelines

The core of our business is to support customers and stakeholders in managing also social and environmental challenges, creating together a sustainable future.

We intend to realise our ambitions through the six strategic guidelines:

  • Human resources and organisation: encouraging a culture of sustainability and creating an attractive working environment for talent that is inclusive and capable of making the most of diversity;
  • Digital mindset: reinforcing the open-banking approach, positioning itself as a systems integrator for an ecosystem of partnerships, where the top platforms and skills the market has to offer are integrated into our line-up and placed at the disposal of our Financial Advisors and clients;
  • Wealth management approach: continuing to offer an holistic advisory approach supporting our Financial Advisors in dialoguing with households not only regarding investment issues, but also pension planning and corporate welfare, real estate and art advisory, and for the study of potential optimisation in protection for the future and in the challenges tied to generational transfer. Our ambition is to make the services typically offered by a Family Office — traditionally the privilege of a few — available to an increasingly broad portion of its client base;
  • Network excellence: continuing to offer a best-in-class network in terms of the professionalism of our Financial Advisors, by providing constant training and recruiting the top talent on the market;
  • Brand: making the most of the strength of the Generali brand, with a particular focus on its premium positioning and digital presence;
  • International aspiration: taking an international approach to serving Italian clients, while also creating the conditions for new long-term growth through selective expansion into international markets, developing specific value propositions for local Financial Advisors and clients.

Creation and Distribution of Value Added

The value creation is boosted by the inputs generated by our approach in reference to 5 types of capital:

  • Economic-Financial Capital: the set of funds that an organization can use to produce goods or provide services. They are obtained through forms of financing or generated through operational activity or from the results of investments;
  • Intellectual Capital, intangible assets corresponding to the organizational capital and the value of knowledge. They include: intellectual property, such as patents, copyrights, software, rights and licenses, trademarks as well as organizational capital, such as implicit knowledge, systems, procedures and protocols;
  • Human Capital, people's skills, abilities and experience and their motivation to innovate, which include: sharing and supporting the governance model, the Bank's risk management approach, as well as the ability to understand, develop and implement the Bank's strategy ; finally, loyalty and commitment to the improvement of processes, goods and services, including their ability to lead, manage and collaborate;
  • Natural Capital, includes all processes and environmental resources, renewable and non-renewable, which provide goods or services for the past, present and future success of the Bank;
  • Relationship Capital, institutions and relationships within communities, stakeholder groups and other networks, as well as the ability to share information to increase the well-being of the Bank and the community. Relational capital includes: shared rules, common behaviors and values; relations with key stakeholders, as well as the trust and commitment that the Bank has developed and strives to build and protect for the benefit of external stakeholders, as well as the intangible assets associated with the corporate reputation, finally the license to operate the Bank in its social context.

The creation of value for all our stakeholders is one of our key objectives.

Most of the economic Value generated is distributed to the various stakeholders with which Banca Generali comes into contact in the course of its day-to-day operations, including Shareholders, Suppliers, Financial Advisors, Employees, the Government and, finally, the community and the environment.

In 2021, the business system also retained — in the form of retained earnings, depreciation and amortisation, residual provisions for risks and changes in deferred tax assets and liabilities — the total amount of 123.4 million euros, or 10.1% of the Economic Value generated. The amount is to be regarded as an investment that the other categories of stakeholders make each year in order to keep the Company in efficient condition and foster its development.

This value was distributed to stakeholders as follows

Employees and collaborators (including Financial Advisors)
Italian Government, institutions and communities
Value added held

Sustainable Governance Discover more on our Sustainable Governance

The Bank and its people are focused on protecting households’ wealth with integrity, passion and dedication, with an emphasis on long-term objectives.