Vision and Mission
We want to be the first private bank by value of service, innovation and sustainability. We aim to be trusted professionals, constantly by your side to build and help you reach your life goals.
In Banca Generali we believe in the value of our people. We have chosen to focus on professionalism and experience by creating a network of private bankers and wealth advisors able to support Italian families in the choices for the protection of assets and those related to the realization of projects of life. All of this with a view to sustainability and the positive impacts that every single action we take can generate on the planet.
We promote an investment approach to spread the best practices in the areas of environment, governance and people. We also support initiatives to develop and disseminate greater responsibility, contributing to the economic and social development, respecting human rights and their implementation in all our spheres of influence.
Behaviours describe how we want to go about our activity every day and are what differentiate us from others.
They represent our commitment, as a group and as individuals, and how we want to measure how we achieve our results.
- HUMAN TOUCH