Banca Generali launches its new brand approaching the renewal of the Generali Group's image to their own identity.

After 10 years of presence on the stock market the bank therefore renews its capacity emphasizing even more the closeness , synergies , and the strength of an identity first in Italy for brand value. Generali obtained in 2016 the prestigious award by Brand Finance experts each year analyze in an objective and rigorous manner the most important brands in the world , comparing investment in marketing, the image return , the value of the brand , the prospects for turnover and the royalty rate. Follow in the footsteps of the institutional logo also trademarks of Commercial Areas that now will create a family of well- homogeneous logos.

It's possible to see all the logos of the Banca Generali Group directly in the section of the Gallery of the Banca Generali site, by accessing this link.