The curtain's raised on the new "Banca Generali Private" brand that characterizes all aspects of customer relationships and interaction.

The new brand reflects the positioning of Banca Generali and its professionals, on the front line alongside households, providing them with distinctive solutions for protecting wealth and supporting their life goals.

Banca Generali Private identifies the services and people standing alongside customers: starting with the Financial Planner, Private Banking and Wealth Management networks.

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