20 January 2020

Federica Brignone and Giorgio Rocca met the young skiers of Sestriere's ski clubs

An afternoon dedicated to young skiers to talk about skiing, mountains and environment with two exceptional testimonials. On Saturday, January 18, the kids of the Sestriere's ski clubs participated in the meeting organized by Banca Generali, having the opportunity to meet Federica Brignone (World Cup winner) and Giorgio Rocca.

On the occasion, the two champions told about their experiences as children on the ski slopes, the sacrifices and the victories, the most difficult moments but above all the love for this sport and for the mountains. And from here the step forward in favor of the environment became spontaneous. “I think it is important to sensitize people on the importance of a theme as water pollution. In this project I addressed all the problems of the sea: I dived with skis and boots, I have swam among plastic bottles and I have gone to clean the beaches with many young people. It was not easy", said Brignone.

A campaign who found the support of Banca Generali, sponsor of the champion for 10 years, bringing the exhibition "Traiettorie Liquide" in its main subsidiaries around Italy.