27 August 2020

Banca Generali main sponsor of the Milano ArtWeek 2020

Banca Generali at the forefront in supporting art and culture. For the second consecutive year, Banca Generali joins the City of Milan to promote Milan ArtWeek, the week dedicated to art that will involve the entire territory of the Lombard capital with exhibitions, installations and activities.

The 2020 edition of Milano Artweek is scheduled from 7 to 13 September, in both physical and digital format to comply with current health regulations. The entire schedule is available on the website

On the occasion of Milano Artweek 2020, Banca Generali has thought of several initiatives dedicated to all art lovers and not.

Museo del Novecento: free entry on Saturday 12 September

The partnership between Banca Generali and the City of Milan is reflected in the extraordinary opening of the Museo del Novecento in Piazza del Duomo 8. On Saturday 12 September, the entrance ticket will be symbolically offered by the private bank so as to allow everyone to free entry to the spaces of the most important city museum of contemporary art. At the entrance to the Museum, all visitors will also receive a free booklet developed by Banca Generali, as part of its social financial education programs, to deepen the concept and value of sustainability extended to investments.

Milano ArtWeek 2020: an Instagram filter for the occasion

To bring even the youngest to art and Milan Artweek, Banca Generali has also thought of an initiative dedicated to Instagram. With the start of the event, Banca Generali’s profile will make available to all users a new Instagram filter dedicated to contemporary art. The filter can be downloaded for free simply by following the official profile.

The Digital exhibition "Our Darkest Hour - It's Radiant Time"

The digital initiatives developed by Banca Generali for Milano Artweek 2020 are enriched with a virtual photo exhibition for charity purposes. During the event, the website will host a gallery of photographs taken by the Venetian artist Michele Alassio in the lagoon city during the lockdown of last March. The photos of the collection - entitled "Our Darkest Hour - It’s Radiant Time" - will then be available in physical format and the entire proceeds will be donated to CBM Italy to support projects related to the emergency Covid-19 in Italy.

Michele Seghizzi, our Marketing and External Relations Director

Michele Seghizzi, Marketing and External Relations Director at Banca Generali, stated: “We are proud to join the City of Milan and Miart to return to support an initiative of excellence that has been very successful in recent years, bringing thousands of people to exhibitions and important collections held in the city. The challenges for recovery in such a difficult year also pass by the circulation of ideas and the contribution of art and the city of Milan in this direction represents an effort and an admirable example”.

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